February 1, 2009Big Changes 
        GoodSound! is part of the SoundStage! Network, the
        Internets largest group of online publications and resources focused on
        high-performance audio and video equipment and software for the home. GoodSound!s
        role in the Network is to cover lower-priced, "affordable" audio equipment --
        not the kind of gear that might interest the subjects of Lifestyles of the Rich and
        Famous, but the equipment that most people look at when shopping. Because this segment
        of the market is, by far, the largest, we feel that GoodSound! meets an important
        need. 
        And because the SoundStage! Network itself is so large, we
        seem to be constantly making changes to not only keep up, but improve it. Its not
        unlike owning a large house -- theres always something that needs fixing or
        upgrading, always something to do. 
        We approach our upgrades website by website. Last fall, SoundStage! got a facelift. Over the winter, Ultra Audio got a similar treatment. Now that
        spring is around the corner, its GoodSound!s turn. The changes here
        will be a little different, though. Whereas SoundStage! and Ultra Audio
        underwent mostly cosmetic changes, GoodSound!s overhaul goes more deeply
        below the surface. 
        First, weve expanded the price range of the equipment
        we review. In years past, we had a $1500 ceiling -- basically, all the equipment reviewed
        here cost less than that. While there were exceptions here and there, we mostly stuck to
        that limit because it fit our definition of affordable. 
        But times change. We looked at inflation to see what
        thats done to the prices of components in the past few years, and we surveyed the
        marketplace to see what most people now consider the limits of the "affordable"
        -- basically, the maximum amount theyre willing to pay before an expenditure begins
        to feel "extravagant." We concluded that our $1500 limit is now too low. 
        GoodSound!s new upper limit of the
        "affordable" range for such components as loudspeakers and integrated amplifiers
        is about $3000; for separate components, such as preamplifiers and power amplifiers, the
        new limit is about $2500. Weve set new upper limits for other product categories
        that we review, but I wont get into all that here. My point is that well now
        be reviewing stuff thats a bit more expensive, yet that most people will still
        consider "affordable." For instance, on February 15 well publish a review
        of the Benchmark Media DAC1 Pre, which costs $1595 USD. Last year, that price would have
        exceeded our limit; now it fits comfortably within it. 
        This is a fairly significant change, but just because
        weve lifted our ceiling doesnt mean well no longer review the really
        inexpensive stuff. Well still review very-low-priced equipment -- thats part
        of GoodSound!s mandate, and besides, theres nothing I like
        better than discovering a new sub-$1000 "giant killer" -- a great component that
        puts far more expensive stuff to shame, but at a rock-bottom price. 
        Another change has to do with the kinds of equipment
        we review -- in particular, digital sources. Its no secret that the Compact Disc is
        slowly dying, and that people arent nearly as interested in standalone CD players as
        they once were. Therefore, Thom Moons review last month of Rotels RCD-1072 is
        one of the last CD-player reviews youll see here for a while. Instead, well
        focus more on computer-based audio products, which seem to be where the market is headed.
        In fact, the Benchmark DAC1 Pre is such a product -- you can hook it up to your computer
        via its USB connector and stream digital music to it at up to 24-bit/96kHz resolution from
        your hard drive. And if a standalone CD player does comes along that warrants a
        review in GoodSound!, well do it. 
        Likewise, well change our music focus a bit -- not
        the kinds of music we review, but how you get it. CD sales are way, way down, with no new
        physical format on the horizon to replace it. SACD and DVD-Audio failed to supplant the CD
        -- instead, digital downloads seem to be the way of the future, and youll see more GoodSound!
        content focused there. However, unlike our approach to reviews of CD players, reviews of
        music CDs wont be axed altogether. For the foreseeable future, music on CD will
        still constitute the bulk of the music we review. Despite waning sales, the CD is still
        the No.1 physical format for music, and will likely remain so for years to come. 
        The remaining big change is GoodSound!s visual
        overhaul. Were redesigning the site right now, applying what weve learned from
        the revampings of SoundStage! and Ultra Audio, and anticipate that the new
        look will be up by March. The switchover will be transparent -- one day, the old site will
        be there; the next day, something new. None of the old information will be lost, however.
        All of the GoodSound! content weve produced since the launch of the site in
        2001 will remain in our various archives, probably forever. 
        Time marches on, things change -- and so does GoodSound!
        Big changes are happening here, now and in the near future. As we roll them out, we hope
        you continue to enjoy them. 
        . . . Doug Schneider 
        editor@goodsound.com  
           |