February 1, 2009Big Changes
GoodSound! is part of the SoundStage! Network, the
Internets largest group of online publications and resources focused on
high-performance audio and video equipment and software for the home. GoodSound!s
role in the Network is to cover lower-priced, "affordable" audio equipment --
not the kind of gear that might interest the subjects of Lifestyles of the Rich and
Famous, but the equipment that most people look at when shopping. Because this segment
of the market is, by far, the largest, we feel that GoodSound! meets an important
need.
And because the SoundStage! Network itself is so large, we
seem to be constantly making changes to not only keep up, but improve it. Its not
unlike owning a large house -- theres always something that needs fixing or
upgrading, always something to do.
We approach our upgrades website by website. Last fall, SoundStage! got a facelift. Over the winter, Ultra Audio got a similar treatment. Now that
spring is around the corner, its GoodSound!s turn. The changes here
will be a little different, though. Whereas SoundStage! and Ultra Audio
underwent mostly cosmetic changes, GoodSound!s overhaul goes more deeply
below the surface.
First, weve expanded the price range of the equipment
we review. In years past, we had a $1500 ceiling -- basically, all the equipment reviewed
here cost less than that. While there were exceptions here and there, we mostly stuck to
that limit because it fit our definition of affordable.
But times change. We looked at inflation to see what
thats done to the prices of components in the past few years, and we surveyed the
marketplace to see what most people now consider the limits of the "affordable"
-- basically, the maximum amount theyre willing to pay before an expenditure begins
to feel "extravagant." We concluded that our $1500 limit is now too low.
GoodSound!s new upper limit of the
"affordable" range for such components as loudspeakers and integrated amplifiers
is about $3000; for separate components, such as preamplifiers and power amplifiers, the
new limit is about $2500. Weve set new upper limits for other product categories
that we review, but I wont get into all that here. My point is that well now
be reviewing stuff thats a bit more expensive, yet that most people will still
consider "affordable." For instance, on February 15 well publish a review
of the Benchmark Media DAC1 Pre, which costs $1595 USD. Last year, that price would have
exceeded our limit; now it fits comfortably within it.
This is a fairly significant change, but just because
weve lifted our ceiling doesnt mean well no longer review the really
inexpensive stuff. Well still review very-low-priced equipment -- thats part
of GoodSound!s mandate, and besides, theres nothing I like
better than discovering a new sub-$1000 "giant killer" -- a great component that
puts far more expensive stuff to shame, but at a rock-bottom price.
Another change has to do with the kinds of equipment
we review -- in particular, digital sources. Its no secret that the Compact Disc is
slowly dying, and that people arent nearly as interested in standalone CD players as
they once were. Therefore, Thom Moons review last month of Rotels RCD-1072 is
one of the last CD-player reviews youll see here for a while. Instead, well
focus more on computer-based audio products, which seem to be where the market is headed.
In fact, the Benchmark DAC1 Pre is such a product -- you can hook it up to your computer
via its USB connector and stream digital music to it at up to 24-bit/96kHz resolution from
your hard drive. And if a standalone CD player does comes along that warrants a
review in GoodSound!, well do it.
Likewise, well change our music focus a bit -- not
the kinds of music we review, but how you get it. CD sales are way, way down, with no new
physical format on the horizon to replace it. SACD and DVD-Audio failed to supplant the CD
-- instead, digital downloads seem to be the way of the future, and youll see more GoodSound!
content focused there. However, unlike our approach to reviews of CD players, reviews of
music CDs wont be axed altogether. For the foreseeable future, music on CD will
still constitute the bulk of the music we review. Despite waning sales, the CD is still
the No.1 physical format for music, and will likely remain so for years to come.
The remaining big change is GoodSound!s visual
overhaul. Were redesigning the site right now, applying what weve learned from
the revampings of SoundStage! and Ultra Audio, and anticipate that the new
look will be up by March. The switchover will be transparent -- one day, the old site will
be there; the next day, something new. None of the old information will be lost, however.
All of the GoodSound! content weve produced since the launch of the site in
2001 will remain in our various archives, probably forever.
Time marches on, things change -- and so does GoodSound!
Big changes are happening here, now and in the near future. As we roll them out, we hope
you continue to enjoy them.
. . . Doug Schneider
editor@goodsound.com
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